About us
Welcome to Time Ahead Sweden – Making a difference today for tomorrow
Time Ahead Sweden is a small family business with a big vision for the future. It is run by me, Emelie Bengtsson, together with my husband Martin, who shares my commitment to sustainability and a healthy future.
Together we have three wonderful children who are at the heart of our motivation to create products that benefit both people and the planet. The foundation of Time Ahead Sweden has always been to offer a sustainable choice, and that vision only grows stronger every day.
The journey to Time Ahead Sweden actually began back in 2016, when we had our first child and saw the need for environmentally friendly alternatives. In 2021, while expecting our second child, I founded Time Ahead Sweden with the goal of creating high-quality cloth diapers and accessories.
For two valuable years, I had the support of my sister, who played an important role in developing the business. Today, my family and I continue to run Time Ahead Sweden with the same passion and commitment as always.
A Personal Journey Towards Sustainability
With several years of experience in product development and international trade, I’ve learned a lot about the industry and the challenges of large-scale production. But something has always been missing – a deeper purpose in my work and the opportunity to make a real difference. This realization became the spark for founding Time Ahead Sweden, where sustainability and a concern for the future are core values.
A unique creation
For us, every product is a part of our passion and care. We illustrate our own patterns, inspired by the diversity of nature and its wildlife.
Each pattern in the Time Ahead collection is illustrated by me, Emelie, or my sister Marielle – starting as a sketch and then refined with a digital pen and screen.
Our products are designed as part of a slow fashion collection, where colors and patterns connect to create a thoughtful harmony. This is part of our goal to offer products that are not only sustainable in their use but also appealing on the second-hand market.
Creating and illustrating these patterns is something we find both inspiring and incredibly rewarding – always with children’s futures in focus and a desire to contribute to a more sustainable world.
Our Sustainability Philosophy
At Time Ahead Sweden, we see it as our responsibility to contribute to a healthier planet. Perhaps our passion for preservation and long-term thinking comes from our own roots – we live on the Swedish west coast, near a farm that has been passed down through generations. Our children are the fifth generation on this land, and this heritage has taught us the importance of caring for what we have and planning for the long term.
Sustainability runs through everything we do – from our choice of recycled materials to supporting initiatives that preserve our oceans and natural resources. Our goal is to create products that last and give parents the opportunity to make a choice they, and future generations, can be proud of.
We believe that every small step in the right direction contributes to a greater change, and we’re proud to offer choices that make a difference. Through our products, we hope to inspire more people to choose sustainability and to join us in taking a step toward a brighter future for our planet.