Welcome to Time Ahead Sweden - Making a difference today for tomorrow

Time Ahead Sweden is a small, passionate family business with a big vision for the future. It is run by me, Emelie Bengtsson, together with my husband Martin, who shares my deep ambition for sustainability and a healthy future.

Together we have three fantastic children, who are at the heart of our quest to create products that do good for both people and the environment. The foundation of Time Ahead Sweden has always been to offer a sustainable choice, and that vision grows stronger every day with each new generation and each challenge our planet faces.

The road to Time Ahead Sweden actually started back in 2016 when we had our first child, and the need for environmentally friendly alternatives became acutely clear. In 2021, while we were expecting our second child, I founded Time Ahead Sweden with the clear goal of creating high-quality cloth diapers and accessories that meet modern parents' demands for function and aesthetics.

For two valuable years, I also had the support of my sister, who played a big role in developing the company, from the first sketches to the finished products. Today, my family and I continue to run Time Ahead Sweden with the same passion and commitment as always, constantly looking for new ways to refine and improve our offering.

A personal journey towards sustainability

With years of experience in product development and international trade, I've learned a lot about the industry and the challenges that come with large-scale production. But something has always been missing - a deeper meaning to the work and the opportunity to make a real difference. That realization was the spark to found Time Ahead Sweden, where sustainability and care for the future are core values and not just empty words. Offering eco-friendly alternatives is at our core.

A unique creation

For us, every product is part of our passion and care. We illustrate our designs ourselves, inspired by the diversity of nature and wildlife, giving each product a personal and unique touch.
Each design in the Time Ahead range is illustrated by me, Emelie, or my sister Marielle - first as a loving sketch and then with digital pen and screen, where every detail gets its full attention.

Our products are created as part of a slow fashion collection, where colors and patterns connect to each other to create a thoughtful whole that is both timeless and modern. This is part of our aim to offer products that are not only sustainable in their use, but also attractive on the second-hand market, extending their life cycle and reducing waste.

Creating and illustrating these designs is something we find both inspiring and incredibly rewarding - all with the future of children in mind and a desire to contribute to a more sustainable world. Through each pattern, we tell a story about the world around us and the importance of preserving it.

Our sustainability philosophy

At Time Ahead Sweden, we see it as our responsibility to contribute to a better planet. Perhaps our passion for conservation and sustainability comes from our own roots - we live on the west coast of Sweden, on a farm that has been passed down for generations. Our children are the fifth generation on the farm, and this legacy has taught us the importance of nurturing what we have and thinking long-term in all our decisions.

Sustainability permeates everything we do - from choosing to use recycled materials in our products to supporting initiatives that conserve our oceans and natural resources. Our goal is to create products that last a long time and empower parents to make a choice they and future generations can be proud of. We want every Time Ahead Sweden product to represent a conscious choice for a better future.

We believe that every small step in the right direction contributes to a bigger change, and we are proud to offer options that really make a difference. Through our products, we hope to inspire more people to make sustainable choices and to join us in taking a step towards a brighter future for our planet. Welcome to be part of our journey to create products with a purpose.