Our sustainability work
Small steps, done properly
Time Ahead Sweden was founded in 2021. We sell modern cloth nappies and accessories for nappy changing — but what we really want is to make it a little easier to choose reusable, without it becoming complicated. We believe in small steps in the right direction.
Reuse is the whole idea
A cloth nappy is used over and over again, often through several nappy periods and not seldom through 2–3 children. When you're finished with it, it can be sold on the second-hand market. Products that get a long life — that's how we think about sustainability, and it's something we can stand behind fully. (We don't compare ourselves to disposables in numbers; which choice suits you best depends on your family and your everyday life.)
Materials and certifications
We don't hold any certificates ourselves, but we choose factories and materials that can back up what they promise — and we have checked the certificates against the official registers. This is what applies to our products:
- OEKO-Tex Standard 100. The textiles in our core range are made from materials certified to OEKO-Tex Standard 100, product class I — the strictest class, intended for baby articles. Tested for harmful substances, including phthalates, and safe close to your baby's skin.
- The Basic line. Made from materials tested to SGS standards, with current CPC/CPSC safety tests (2025).
- Recycled material (r-PET). The shells are made from recycled polyester from post-consumer PET bottles — plastic that has already been in circulation, instead of new raw material.
- Bamboo inserts. The absorbent part is an airy bamboo/polyester blend.
- Packaging. FSC-certified cardboard or recycled material where we can — our largest boxes are not FSC-certified.
During 2026 we are building a clearer internal system for how we collect, check and keep our certificates and product documents up to date — delivery by delivery. The goal is simple: every certificate we rely on should be current and possible to show.
How our products are made
Production currently takes place in China — a deliberate choice, since the materials are uncommon in the European textile industry. We set requirements for the factories we work with: fair working conditions, safe working environments and equality regardless of gender or background. Our ambition is to move part of the production within the EU when it becomes possible — a direction we are working towards, not a promise we have already kept.
About our environmental claims
We don't use words like “climate neutral”, and we don't support any external plastic or climate projects. We keep a record of the certificates we refer to — if you'd like to see the documentation, with certificate numbers, holders and validity, we'll send it on request.
Small steps, at home too
Time Ahead is a family business, and the same idea of small steps comes home with us. We're turning part of our lawn into a meadow, little by little. Martin cuts it with a scythe. We keep hens and a potato patch, collect rainwater in barrels, and try to keep our consumption down — buying second-hand, selling on, mending and sewing when there's time. No grand gestures. Just everyday choices that feel right for us, and that may grow in number further down the line, when the children are older.